Pro-Ject Audio Systems was founded by Heinz Lichtenegger 1990 in Vienna, with the idea that analogue playback is the most cost effective way to listen to music of audiophile quality. Inspired by the concept of supporting analogue in the face of the digital onslaught, Pro-Ject Audio Systems became one of the most powerful driving forces in reinventing analogue turntables for the hi-fi market.